A red Nissan sign with the logo in white against a blue sky background.
MEXICO

Nissan could leave Mexico

The Japanese automaker might move part of its production out of Mexico

Nissan, the Japanese automotive manufacturer with a presence in Mexico since 1961, has expressed its concern over the possible imposition of 25% tariffs. The measure, pushed by United States President Donald Trump, would affect Mexican imports.

Currently, the company exports approximately 320,000 vehicles from Mexico to the U.S. each year. If the tariffs are applied, its profitability would be seriously affected.

A person in silhouette walks past a red sign with the Nissan logo and the slogan
Nissan | La Derecha Diario

A returning threat

During Donald Trump's presidency (2017-2021), a similar measure had already been proposed. At that time, the goal was to incentivize automotive production within the U.S.

The automotive industry reacted with concern over the potential impact on production and costs. Nissan, with several plants in Mexico, was also affected by the uncertainty of that threat.

Impact on production and export

Nissan's factories in Mexico have been key in its production strategy for the North American market. However, the application of these tariffs puts its profitability at risk.

If the measure is implemented, the company could relocate part of its production to other countries. This decision would aim to minimize the financial impact of the new costs.

Nissan's response

Nissan's President and CEO, Makoto Uchida, reported that the company is evaluating different strategies to face the crisis. One of the options they are considering is the possible relocation of part of its production outside of Mexico.

Man in a suit in front of the Nissan logo.
Nissan | La Derecha Diario

The economic and political context

Donald Trump's administration has reiterated its intention to impose 25% tariffs on imports from Mexico and Canada.

The automotive industry is one of the most affected. Companies like Nissan depend on their Mexican factories to supply the U.S. market.

Nissan's presence in Mexico

  • 1961: Nissan arrives in Mexico and becomes one of the leading brands in the sector.
  • It was the first automaker to establish a production plant in the country.
  • Aguascalientes A1 Plant: Inaugurated in 1982, it produces models like Versa, Kicks, and March.
  • Aguascalientes A2 Plant: Opened in 2013, it specializes in manufacturing Sentra and Note.
  • CIVAC Plant (Morelos): It is responsible for the production of engines and other components.

Faced with the potential impact of the tariffs, Nissan and other automakers are analyzing how to avoid negative effects on their operations and sales in the U.S.

➡️ Mexico

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