A person is being made up with a pink line on their cheek while wearing a colorful costume. — Claudia Sheinbaum being made up (iA) | La Derecha Diario

Camara — Claudia Sheinbaum being made up (iA) | La Derecha Diario

Claudia Sheinbaum Has Spent Almost 100,000 Pesos (approximately 220 Pounds) Monthly on a Professional Makeup Artist.

Mexico's President allocates significant resources for her personal image.

17/02/2025 12:45:00h

Editorial Team

Mexico City, February 17, 2025. In the midst of an economic and social crisis, President Claudia Sheinbaum has sparked controversy. According to official information, she allocates 92,008 pesos per month to the salary of her personal makeup artist, Sandra Leticia Arai Chávez.

This expense was revealed through the National Transparency Platform. Arai Chávez's contract was valid from October 1 to December 31, 2024. So far, no information has been published about its renewal or new contracts in 2025.

The image shows a table of employment details for a public servant for the 2024 fiscal year, with start and end dates of the period, type of member, job code, job description, area of assignment, full name, gender, gross monthly remuneration amount, and type of currency.

Capture of the National Transparency Platform | La Derecha Diario

Professional profile of the makeup artist

According to her resume, Arai Chávez is a specialist in various makeup techniques. She masters makeup for photography, characterization, body painting, wig making, prosthetic makeup, and hairstyling. She has also worked on productions such as "R" by Claro Video and "Run Coyote Run 2" by Estudios Teleméxico.

Professional experience in makeup and characterization in various series and movies, including

CV Excerpt of the Makeup Artist | La Derecha Diario

Inconsistencies in the austerity discourse

Schinbaum's government insists on promoting austerity policies. However, allocating a high salary for her personal image contradicts this discourse. The situation is more serious considering that millions of citizens face economic difficulties.

The lack of information about similar contracts in 2025 increases doubts about transparency. It is necessary for the government to explain how these resources are being used and if the spending on personal image remains in effect.

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